Gender Biased Culture

History of ancient world have shown that gender biased cultures have been in existence for more than thousand of years. The movie Mulan is a perfect example for a gender biased culture by giving the power to the men and withholding it from women. As I grew up in a gender biased cultures like India and Middle East, I can relate this movie with the gender issues in my generation. For many years, woman in these cultures must be fully covered from head to toe when in public, are not allowed to work, and are not allowed to drive.Mulan Fa, the main character in the movie, comes to her elderly fathers defense and refuses to let him go and fight in the Emperor's army. She takes matters into her own hands and cuts her hair and puts on her fathers armor to become a man and take his place in the battle. When my father was immigrated to United States America, I and my mother have to stay in India until I finish my high school. In the movie, Mulan is an only child and her father has a physical di sability, so Mulan and her mother ended up having to take on traditionally male roles in the house for their family to get by.When I was little, I helped my mother with chores outside my home such as running to stores to buy groceries, pay bills, etc. In my culture, when a girl hits puberty, she is not allowed to go outside of home by herself or without covering from head to toe with hijab. So when I hit puberty I was stopped by my grandparents from going out of my house except for school. After I moved to United States, I started to work part time as I go to school. So, I was the first woman in my family to go to work and drive.In the movie, Mulan feels that she should be able to do all the things males do and do them with pride and dignity. Likewise, it was hard for me as I grew up as a tomboy. If a female follows a male's style of life are seen as tomboys and are outlawed in my society. Even my mother did not like to keep me in house but she was afraid of the society we have live d in. So, my parents have decided to move to United States as I can have a life with freedom especially from gender biased culture.Like in the movie Mulan, in my culture, men traditionally have the rigorous and more physically demanding chores around the house as in; taking out the trash, mowing lawns, and working to provide for the family Whereas women traditionally have less physically demanding tasks such as having dinner ready and on the table when the husband comes home, they are supposed to clean the house and take care of kids and strictly forbidden from working. This movie came when I was 12 but I saw this movie when I was 18. I liked that movie so much and I thought I was like Mulan. I think this gender biased culture is unhealthy for both gender.It is unfair for men as they must choose their true selves and it is unfair for women and girls as they cannot develop their own talent if its too masculine. The story of this movie Mulan seems to be known and told for more than th ousands of years. The chinese in the ancient world wore the dress called Hanfu (â€Å"kwintessential†). When Mulan and the other girls go to see the matchmaker they are all wearing Hanfu. When every family is told that it must send a man to fight in the war her father prepares to go but Mulan decides to go in his stead In order to do this she has to cut her hair short and dress as a man.The movie supports the Mulan story where women must cross-dress to achieve the same accomplishments as men. The movie Mulan summarizes all of the cultures beliefs and thoughts on gender myths and determination. Even now, in some asian countries like in India, China, killing female babies and fetus is still happening. It is because of belief in many cultures that a male can support a family but not female. In many cultures since the beginning of time have had the same attitude towards gender and sex; they are in favor of the masculine male.

History And Effects Of Pesticide Pollution Environmental Sciences Essay

Pesticides have been known to be for 1000s of old ages. Sulfur combustion was a method used in ancient Sumer every bit good as ancient Rome for killing insects ; the Romans were besides known to utilize salt to kill weed ( Wikipedia,2010 ) . In the 1400s, lead, quicksilver and arsenic were efficaciously used for this intent. Similarly, in 1600s, the job of emmets was tackled by the usage of a mixture of honey and arsenic. In the later of portion of the 1800s, US husbandmans used assorted arsenites every bit good as baccy derived functions to command plagues. The greatest enlargement in the pesticides was seen after World War II. Chemicals like DDT, aldrin, diedrin and 2,4 – Calciferol came into usage due to their low cost and high grade of efficaciousness ( Delaplane, 1996 ) . DDT took the bar as pass overing out major part of vectors responsible for typhus and malaria. Although being in being since the latter half of nineteenth century, its true potency was understood in 1939 . It was so successful that the discoverer Paul M & A ; uuml ; llen was awarded Nobel award in 1948 for his accomplishment. It was non until 1962 when the land interrupting book of Rachel Carson, Silent Spring, made a connexion between environment pollution, major wellness jeopardies and DDT. Carson ( 1962 ) argued that the chemicals like DDT are non merely toxic to the insects but to the birds and fish every bit good. It was proposed that this was because of a direct mechanism every bit good as an indirect mechanism.Pesticides use in US and EU:After a prohibition on DDT ‘s usage in the US, the enthusiasm was shifted to production of newer compounds which were safer and better than the conventional 1s and methods of harvest production that discouraged plagues. Integrated pest direction ( IPM ) was introduced like a multipronged scheme to concentrate on newer harvest production methods, increased growing of pest-specific marauders and timing of pesticide spray so that maximal h arm to the plagues could be incurred finally increasing the output ( Delaplane, 1996 ) . It is interesting to observe that the pesticide ingestion has increased dramatically over the last 50 old ages. As opposed to 2kg/ha in 2004, in 1961, it was merely 0.49kg/ha. In one estimation, France and US spray 35 % and 20 % of their entire surface country severally every twelvemonth ( Goodplanet.info, 2010 ) . In malice of holding really powerful newer agents, the figures keep on lifting. Europe represents about one tierce of the universe pesticide market portion standing at 30 billion dollars a twelvemonth. North America and Asia constitute a one-fourth each. US is the taking consumer of the pesticide industry with a figure of 2.5kg/ha. Europe consumes 3kg /ha, while India is at merely 0.5kg/ha. In a study by PAN Europe ( 2007 ) , it was stated that the pesticide ingestion was on the rise despite newer agents that act at a lower dosage. This shows that the pest control is still dependent o n the usage of these merchandises.Pesticides use in United kingdom:It has to be mentioned that in UK the pesticides ‘ usage is controlled by the ( CRD ) .The board of directors controls chemicals ‘ usage where listed under REACH statute law which consist a portion of Europe ‘s statute law where came in force in June of 2007and is responsible for the chemicals ‘ rating, enrollment, limitation and mandate such as guaranting that the companies produce and at the same clip conveyance chemicals under a responsible and safe manner. Furthermore it ensures that the people give a high attending for the protection of the environment by any possible chemical ‘s effects. The CRD is the chief responsible for pesticides ‘ usage limitation in UK.Pesticides and their application:The large inquiry is why they are used†¦Ã¢â‚¬ ¦ ? ? Harmonizing to a study, about one tierce of the agribusiness production is destroyed with the brunt faced by developing states bec ause of plagues. This amounts to a humongous 300 billion dollar one-year losingss with an mean output loss runing from 30 to 40 % ( Plucknett and Kagbo, 2010 ) . So to be faced that job at that place has been appeared particularly the last decennaries a expand usage of pesticides in agricultural industry. Pesticides are used to disrupt onslaughts of snails, animate beings, bullets and snails while at the same clip for the protection of public wellness killing animate beings like mosquitoes, mice and rats. More than 1600 types of different pesticides are listed in the Compendium of Pesticide Common Names. These are classified harmonizing to their country of action such as Herbicides, Insecticides and Nematicides. Other major classs include Acaricides, Antimicrobials, Attractants, Avicides, Fungicide, Molluscicides, Predacides, and Rodenticides ( Wood, 2010 ) . The WHO Recommended Classification of Pesticides by Hazard and Guidelines to Classification 2009, divides these chemical comp ounds into Class Ia compounds, which are highly unsafe, Class Ib as extremely unsafe, Class II as reasonably unsafe, Class III as somewhat unsafe and Class U as improbable to be acutely unsafe based on LD50 for the mice.Mode of pesticides ‘ action:An of import fact worth adverting is that since there are a immense assortment of merchandises available for different types of plagues, likewise there is besides a enormous variableness in the mechanism of action of these pesticides. One chemical may move at one or more critical cellular tract of the plague. Harmonizing to Hayes ‘ Handbook of Pesticide Toxicology ( 2010, pp. 106 – 117 ) , this can be explained for a class of a chemical. Insecticides, Nematicides and Acaricides act as Acetylcholine esterase inhibitors or agonists. Some of them besides block glutamate gated chloride channels and mitochondrial composites. A assortment of them are ryanodine receptor modulators. Pyrethrum derived functions such as pyrethrins and pyrethroids that act on Na channels are speedy in action. Rodenticides may either organize an acute toxin such as phosphine in the tummy of the gnawer or cause hypercalcaemia. Examples include zinc phosphide and bromethalin. Warfarin may exercise an anti-coagulant consequence, therefore the animate being to spontaneously shed blood boulder clay it dies. Herbicides mark works specific mechanisms. They act on photosystems thereby interrupting the respiration of the weed. They besides block amino acid and fatty acerb synthesis and can besides do cell membrane break. Molluscicides disrupt cellular respiration of snails and bullets. Phasmohabditis hermaphrodita ; a infective roundworm, is a biological molluscicide.Behaviour and destiny of pesticides:Pesticides, when applied are either adsorbed, may be transferred to some other location or degraded into non-active constituents depending on the type of pesticide. Adsorption is a procedure by which these chemicals straight bind to the dirt atoms. Transportation is the phenomenon by which these compounds are dispersed off from the application site. Harmonizing to Nebguide ( 1993 ) , soaking up, harvest remotion, leaching, spray impetus and run off. Micro-organisms and workss uptake these compounds by soaking up. Mechanisms like volatilization and run off are of import as they distribute the pesticides to other location to eliminate the plagues but this is non ever the instance as it is besides one of the grounds of environmental pollution. Similarly, spray impetus causes these chemicals to be dispersed to other location at the clip of application. Leaching is dependent on the water-solubility of the pesticide and can either be downwards, upwards or sideways. Degradation takes topographic point either by, microbic action, Sun visible radiation or photodegradation or by a chemical reaction ( Nebguide,1993 ) .Pesticides in surface and land Waterss:In a survey by McBride ( 1989 ) , it has been postulated that H2O â₠¬Ëœs taint hazard is determined by features of the pesticide used, the features of dirt and the H2O volume ; A chemical with high H2O solubility, low dirt surface assimilation, high continuity applied on a coarse and low organic affair dirt with shallow land H2O and frequent irrigations has a high hazard of polluting H2O beginning. In an article by PAN Europe ( 2010 ) , Belgium, France, Netherlands and UK have highest pesticide taint in lowland river countries ; the one-year cost in cleaning up the H2O resource is around 170 million euros in UK yearly with a portion of this load go throughing on to the consumer.Practical solutions for pesticide pollution:Several techniques can be used to minimise the pesticide pollution. Integrated pest direction ( IPM ) is an first-class manner to get down with. It involves a holistic attack of choosing immune works species, cultivation and reconnoitering to minimise the chemical use. There should be repeated cheques on the harvests to mensurate th e pest population before a pesticide onslaught could be ensued. Crop rotary motion methods should be employed to deter the harmful beings. Educational plans should be encouraged so that all the persons involved in the procedure know precisely what they are making. This can be done by strong media runs backed by pertinent statute law. Research into biological and other non-chemical pesticides should be sought for. Pesticide choice should be appropriate and after usage disposal harmonizing to recommended manner. Tanks and reservoirs should ne'er be filled with pesticides while being close to a H2O reservoir to avoid taint. Preferably, a H2O beginning should be covered to forestall pollution. Detailed conditions prognosis should be taken into history before spraying to minimise run off and spray impetus. The equipment used should be in tip top form so that there are no leaks and droplet size is appropriate.

Itgs Exam Questions and Full Mark Answers

ITGS Homework Area of impact- Science and the environment A) Identify two input devices that are required in order for Jules to interact with a real person. There is several input devices required in order for Jules to interact with a real person, these include a microphone, a web cam or digital camera, normal camera and speakers so the person can hear Jules. B) Describe the steps that Jules would take in order to follow the movement of the person talking to him. There are several steps that Joules would take to interact with a real person. . Jules could capture the initial image of any human being using its camera or webcam sensors to capture an image. 2. Jules would have to use facial recognitions software to determine the parts of the face to face tracked (reference points) or identify different parts of the face such as skin colour or your eyes. Laptops these days also have sensors built into them. 3. Record an initial position; of the face which is to be tracked/ set the positio n of the human in relation to the robots own position. 4. Recording of time lapse intervals 5.Capture images at new positions 6. Determine the location of the new position 7. If there is no movement, then no movement is detected and there is no adjustment. 8. Jules can adjust to the movement if there is one 9. Jules can now communicate with the human being 10. So this process can be repeated. C) Jules may have difficulty understanding a sentence in a conversation with a human, explain why this could happen. If a word that is said that is not in the language database of the robot the sentence that is said by the human will not be comprehended by the robot.Unusual grammar and sentence structure that is not programmed in Jules language database will cause difficulties. Jules may understand only one type of accent and may struggle to communicate if Jules communicates with someone with a different accent. Colloquial expression was used. Unclear speech due to unclear conversion of human s ound converted to digital sound files which cannot be matched will cause Jules to not understand the human being. Background noises can cause Jules to misinterpret human voices. Linguistic differences- Words may have different meanings depending on the context.D) Evaluate whether the organizers should go ahead with this decision to replace human umpires with robotic umpires such as tennis-umpire There are several positives and negatives of this. Positives include 1. The robot would consistently determine the outcome of each play, so human reaction is not present. So reviews won’t be needed. 2. Any robot will not ever get tires or struggle due to physical conditions. (Reactions of crowd, weather). 3. There is no chance that a robot will be biased towards another player, something that can be present when a human referee is officiating.So they don’t care who win. Robots are more likely to make the right calls first time so this will save time from reviews. 4. Another pos itive is that robots will not face pressures of the crowd when making a decision because they feel no pressure due to their lack of emotions. Negatives include. 1. Even though robots may be accurate, because of the quick movement of the ball, it may take time for the robot to make the decision; this will make games go a lot slower. 2. Players may block the view of the ball or other obstacles which the robot will find impossible to avoid. . There are ethical issues present as well because the robots can actually replace human umpires if several of them are present within a game. 4. Cost maintenance of robots are very high, example are a lot harder/ more expensive to maintain than human umpires. 5. Players and the crowed might react negatively to robot umpires as they have never been used before. 6. Robot umpires are not designed to argue with players so if any supporter or player disagrees with the ref even with their accuracy what happens then? 7.Robots will not be able to detect an y misconduct any player does during the match, something that humans are capable to do because robots do not understand human emotions. 8. Robots aren’t programmed to do the unexpected so anything that happens not regarding to tennis for example a fan interrupting the game by running onto the court, robots will not be able to do anything about or they might hurt the fan that runs onto the court. 9. If let’s say a player wasn’t ready for the ball, a human umpire could call a replay. This is something a Robot cannot interpret.

World Cinema in the 1950s Essay Example | Topics and Well Written Essays - 250 words

World Cinema in the 1950s - Essay Example The cultural differences that are portrayed in the foreign movies might not convince them. They feel at ease watching a movie that exhibits their daily life, culture, custom or any of their routines. American movies are mostly stunt based; they can visualize the real horror and the actual graphical effects which are not experienced in most of the other language movies. They would like a blend of action, romance and comedy. When we talk about the other language movies those factors might be missing. The factors of language and accent are the major aspects of Americans not wanting to watch foreign movies. In spite of all these factors, I still love watching foreign movies. Every movie has its own essence. There cannot be just one variety that a person could keep enjoying. There should be a variety and blend in everything. There are a lot of foreign movies which are really good and carry a lot of message in them with a new learning. Watching movies of varied languages would give good understanding of the world, different cultures, different custom, different people etc. There is much beyond a language is something that all of us have to accept. The foreign movies depict a lot of social activities, problems faced by the people at different levels, new cultures, more emotions and they also show the different perception. Foreign movies are based on the reality than fantasy. Americans could watch those movies dubbed in English language , which might make them understand the quality of the movies and slowly it might create an interest in them to watch more foreign movies and later in the original language. Lashkari says† If we never try something new and totally out of the box, will we ever discover of fun it might have been?† There could be a lot of learning from the movie; they can give the same text a different meaning. A good exposure is always a good learning which in turn creates a good human. There must be unity in the world beyond

MGT501 - Management and Organizational Behavior Essay

MGT501 - Management and Organizational Behavior - Essay Example Telebank Call Center has a sophisticated electronic system to control calls and keep things moving. It runs very much like an assembly line and the calls never stop. The pace of the work is quite rapid and this is sometimes a stressor for the staff. The pace is controlled by the system and there is always a beep in their ear when the next call is cued. Some calls take longer than others so the intervals between calls are not always the same. It is often enough to cause stress, however. The interesting thing is that they hire people who like to talk to other people and then they hurry them through calls very rapidly. It also allows for the staff member that quits working and does not halt calls because of it. The same electronic system that manages the call side of the program also manages the evaluations of employees. The method used is somewhat suspect for part of their employees being unhappy. It monitors everything done by the employees including how many calls they took as well as how many times they went to the bathroom. By all criteria, the technical side of their business appears to work very well. That part of the business definitely is a "machine". The social system, on the other hand is probably a bigger stressor for all involved than the tracking and watching from the technical system. This is a business that advertises that it want individuals in employees and their hiring routine is set up to capture those personalities. The problem is that those kinds of personalities like to come to work in their time, get done what they want to in the time they want to and run their day according to their desires. The other thing the company looks for is people that like to talk to other people. Organizing is a structure that managers use to establish a structure of working relationships (Jones & George, 2007) which is what the hiring process in this company is trying to do. Their goal is to have independent personalities

Veolia Environment and Global Compact Principle Assignment - 3

Veolia Environment and Global Compact Principle - Assignment Example Veolia Water has developed many strategies to deal with environmental issues. Veolia Water has prepared innovative systems such as wireless meter reading which can monitor the water consumption and control the wastage of water. The good performance of Veolia Environment ensures that it is well positioned towards making recommendations to Local Network (Howard & Mas 2005). Veolia Environnement has played an active role in fighting against the GHG (Greenhouse Gas) emission and has successfully reduced the direct emission. Veolia Environnement converts fossil energy into thermal energy. Veolia Environnement is striving to improve the efficiency of energy facilities. It has developed waste to energy process and decreased usage consumption. It has evaluated the design of the system to recover energy in electric buses and tramways. The company created a modeling tool which enumerates the air renewal rate in a refrigerating warehouse and also can regulate cold air generation according to th e requirement. Veolia Environnement had developed projects to improve the maintenance of water supply systems that can prevent the leakage of water and also reduce the energy consumption related to excess–production of drinking water. In the year 2006, Veolia Environnement developed a custom-built ‘Pilot Biomass Boiler’. The main aim of this machine is to evaluate the energy and environmental relevance of different biofuels. The ‘Pilot Biomass Boiler’ has the capacity of producing warm water for approximately 40 families. The local network can be benefitted by the various solution of Veolia Environment regarding drinking water and GHG emission (Veolia Environnement Research & Development 2008). Veolia Environnement is the only company which can deal with solid as well as liquid, hazardous and nonhazardous waste. It offers an effective solution for the collection of waste, treatment, and recovery. It services produce electricity and heat from non†“recyclable waste. Its energy recovery plants and landfills can produce renewable energy which can decrease the requirement of fossil fuel for producing electricity. Over the years, Veolia Environnement developed ‘new solutions’ in order to produce bioenergy, and biogas which can be generated by waste fermentation. Veolia can also transform and recycle the cooking oil into biofuel which can be used as industrial production. The biogas which is derived from waste can fulfill the energy need of people and industry. Veolia can provide energy through the removal of waste in local networks which can fulfill the energy needs as well as purify the environment through decreasing the waste (Veolia Environnement Communication Department 2009). Veolia Environnement’s wastewater treatment focuses on to evade water contagion, combat the deterioration in ecological balances and meet the requirement of fresh water (Veolia Water 2010). Veolia Water recycles the wastewater from sewage plants. It supports as well as produces and operates the widest possible range of water solution for people needs. Veolia’s recycling of water involves elucidation, bio cure, filtration, membrane, disinfection, and wastewater recovery installation.

Discussions W1-3 Assignment Example | Topics and Well Written Essays - 1000 words

Discussions W1-3 - Assignment Example This include: independence, integrity, objectivity and being transparent. The body hopes that its independence from undue pressure will not have an influence in its decision-making processes. The board has to be ethical, honest and forthright in all its relationships. It also has to be impartial in its decisions so that it can encourage open public participation. FASB on the other hand, is responsible for improving the financial accounting and reporting by non-governmental agencies. The boards has to ensure that such institutions provide financial information that is accurate and useful to investors and other end users. The board encourages broad participation of all stakeholders view in an effort to come up with better financial reporting standards. There are some differences in accounting for profits and nonprofit financial reporting. The standards of reporting for the two accounting boards are very different especially when it comes to accounting for profit. In recognition of prof its for instance, GABS does not necessarily recognize profits because it is a non-profit making venture and instead it may be called surplus. FASB on the other hand, does recognize profits in its financial reporting and is one of the most important information for decision makers. Therefore, profit is always recognized and has to be reported in the financial statements of profit making institutions. Government reporting is often a challenge especially when one has to consider that the government has to take into consideration different aspects. For instance, government reporting is different for counties and that of the city because of different reasons. First, the counties are usually under the local authorities and the cities are usually under a municipality and thus the difference. The reporting also has to take into consideration the number of residents or the population of the inhabitants. This is especially crucial in knowing what the resources will be allocated to each county and city. As is the case, some counties are larger than cities and some cities are bigger than counties. Therefore, there has to be some consistency in reporting of financial statements for the two. GABS reporting on financial statements of non-profit making institutions has to take into consideration three main characteristics. First, the information shared has to be useful to the end users. The main use of information is to influence decision-making, therefore the information has to be useful to people who are not looking for profits but rather how resources or services have been provided effectively. Secondly, GABS has to take into consideration the fact that most users are not familiar with accounting standards for governmental organizations. Therefore, the board has to educate and guide the end users in interpreting financial reporting for non-profit organizations. Finally, the decision makers are the most important and integral part of reporting. The government should not alt er any information on financial statements to influence the minds of the decision makers (gasb.org, 2012). There are similarities and contrasts in the way financial reporting is conducted under the International financial reporting standards and the U.S GAAP especially when it comes to leases. Both accounting reporting are similar in that they recognize the three types of leases. They recognize the existence of a capital lease, a financial lease and an operating lease. Secondly, the two

'Am I more of a transformational or transactional leader Essay

'Am I more of a transformational or transactional leader - Essay Example The evaluation exercise involved responding to prompts in the questionnaire. The responses were categorical data on a scale of 0 to 4 where zero indicated poorest scores while four indicated highest scores. Based on a model that grouped different prompts into seven factors that were independent and mutually exclusive, scores were evaluated for each factor, total scores compared, and the factor with the highest scores defined the most suitable leadership model. Results from my analysis identify inspirational motivation factor as the best match my leadership characteristics. The factor describes a leader who offers a vision to people and assists the people in concentrating on their work from which they can derive self-utility. These features correspond to characteristics of transformational leaders who create awareness among their followers and develop focus on collective objectives. Transformational leaders also promote intrinsic utility among people, develops vision and â€Å"help people understand need for change,† features that are identifiable with the inspirational motivation factor (Dubrin, 2012, p. 84). Full range leadership model is relevant to my future practice because it identifies a need to posses diversified leadership styles that can be applied in different situations. Its scope that identifies features of transactional and laissez-faire styles also offers a basis for identifying development goals and formulating a strategy for implementing the goals (Sosik, Jung and Jung, 2012). Based on my lower scores on features of transactional leadership style, I plan to improve on my ability to establish standards and enforce them. Developing this ability will diversify my leadership potential and ensure effectiveness in conditions that requires immediate but satisfactory results. My specific goal for development is therefore to gain the ability to enforce developed standards on my

Culture and Leadership in Microsoft Research Paper

Culture and Leadership in Microsoft - Research Paper Example Culture and leadership are the two main and basic features of the organizations involved in any kind of business or service provision. These elements enable a company to flourish and achieve its aims and objectives in a much clearer way than those workplaces which lack proper formulation and translation of the values and norms. When we see the success stories of the leading, global firms around us, it gives a good realization of the fact that a good leadership and a sophisticated organizational culture form a good organization. This paper discusses the concept of organizational culture and leadership in a detailed context. It also gives a comprehensive overview of these concepts with reference to Microsoft. Organizational Culture The concept of organizational culture plays an important role in the life and functioning of any organization. Defining the term in its specific context, the culture of an organization pertains to an idea referring to the aspect of organizational studies and management which explains the attitudes, experiences, psychology, beliefs and values related to an organization. According to many management experts the concept of organizational culture is described as the explicit compilation of norms and values which are commonly shared by groups and people in an organization. These values, beliefs and norms also influence the way the people in an organization communicate and network with one another and with the external parties and stakeholders outside the organization. To extend it further, these ideas and beliefs explain the nature of goals that the members in an organization normally follow. The culture also translates the suitable standards of behaviors, attitudes and the environment w hich are used by the members of the organization. Leadership Leadership is one of the main elements of the organizational management. According to many management experts and gurus, the term is described as the process of influencing the society and the workforce in which one member acts as the leaders and lists the support and assistance for other people and the subordinate in order to achieve the completion of a tasks which is being worked on as a mutual goal. The act of leading refers to the creation of a way through which the people in an organization put in their efforts and contributions in order to contribute something unusual to happen. Talking specifically about the implementation and influence if leadership in the organization, the effectiveness of this act pertains to the capability of the /leader to execute a successful maximization and instability to successfully integrate and maximize available resources within the internal and external environment for the attainment o f organizational or societal goals 1 Microsoft Microsoft Corporation is the leading organization in the field of the provision of computer hardware and software products. The company is a public multinational based in America and is headquartered in Redmond, Washington, USA. The company is basically involved in the development, manufacturing, licensing and supporting a diverse variety of services and products which are chiefly connected to the computer-related technology thorough the divisions of many of its product divisions2. The history of Microsoft Corporation briefly dates back to April 4, 1975 and this was the time when BASIC interpreters was developed and sold to Altair 8800. The company also rose to control the computer operating system in the home market in mid-1980s with MS-DOS, which was later followed by the introduction of the modern Microsoft Windows line of operating systems. The Microsoft Corpora

Macbook Pro Essay Example | Topics and Well Written Essays - 500 words

Macbook Pro - Essay Example Flash is the most fastest and reliable storage technology and it provides the capability and the much needed power to the different models, particularly the compact 13-inch and the super slim 15-inch models. Users can rely on the flash architecture since it is reliable, durable and battery efficient. Those who love games, Mac book pro has the latest Intel processors and next generation graphics which are built for speed and clear vision. With the Mac book pro, individuals can be able to easily find, share and organize their own personal information (Miser, 2012). Regulations and policies for the Mac book pro range can be categorized into legislation, company and government. The company that manufactures the Mac book pro computers, Apple (Linzmayer, 2004), has its own rules and regulation are to be agreed on by those in need of using the product. Personal information of any person purchasing the Mac book pro is collected as it helps identify the buyer, or contact the owner in case of an issue. Personal information collected includes; ‘name’, ‘mailing addresses, ‘phone number’, ‘email addresses, and ‘credit card information’ (Miser, 2012). In America, the social security number may be collected, but this can be in the case where one is setting up a wireless account (Miser, 2012). Government policies and legislations have standards that are set and they regulate the manufacturing of the Mac book pros’, distribution, marketing and the use of the Mac book pro. Different countries have diff erent regulations for the use and distribution of the Mac book pro. Importation and exportation is regulated and there is certain authority that the government is granted in order to regulate such. There is no specific age group who are allowed to use the Mac book pro, though there are specific acts and rules to regulate and monitor its use (Miser, 2012). The Mac book pro consists of various models, with some having a tapered design which has a

Grammatical aspect Essay Example for Free

Grammatical aspect Essay When my students go through Jose Rizal’s expenses in Europe, they note that his biggest and most regular expenses were for the purchase of books and postage stamps. This is not surprising because we all know that he liked to read and study, and to write home a lot because he was homesick in Madrid. Students also note that he bought 1/10 of a lottery ticket every week. When I ask what he did with a ball of yarn, students reply that Rizal probably had a pet cat, and that he used the yarn to darn the holes in his socks or to tie up the maid for kinky sex. We see ourselves in historical records and I often allow the students to make their own crazy conclusions before drawing them back to the primary source and what it actually says. Other teachers will not allow silly comments in class but I do, hoping that new insight will sometimes be found in a side remark. Rizal’s letters are seldom read because we are so focused on his novels and poetry in a classroom. Yet it is in and through these letters that we see Rizal plain and gain insight into his works. It may be a trivial matter, but Rizal’s letters to family members are the most endearing. Remember 7-11: that Rizal was the seventh child of 11 born to Francisco Mercado and Teodora Alonso. He was the second of two boys in a home dominated, literally, by women. Rizal’s sisters were as prolific as their parents, so he was often told about new additions to the family. In a letter dated Nov. 23, 1883, Teodora Alonso related: â€Å"Now I’m going to mention to you, one by one, my new debts to the Lord. On June 6, 1882, Lucà ­a delivered a baby boy who was named Josà ©. On 15 Sept. 1882, Neneng gave birth to a boy who was named Alfredo. On 14 June 1883, Sisa gave birth to a girl who was given the name Marà ­a Consolacià ³n; on 3 Sept. 1883, Olimpia gave birth to a boy who was named Aristeo; on 24 Nov. 1883, Lucà ­a gave birth to a girl. On the 26[th] of this month, Neneng gave birth to a girl also. Both girls are not yet baptized but they will be on Sunday. Here many die of childbirth but they went through it safely.† One of thememorable characters of â€Å"Noli Me Tangere† is â€Å"Sisa† a name taken from the nickname of Rizal’s favorite sister Narcisa. On Feb. 27, 1886, she wrote: â€Å"I suppose you don’t know yet that I’m now the mother of six children. In this letter you will see the names of the three older ones written by themselves, and of the last ones, the older was Isabel, the deceased one, and the two, one girl and one boy, are called Consolacià ³n and Leoncio Là ³pez, who is as fat as a melon. The children of Sra. Neneng are three: They are called Alfredo, Adela, and Abelardo. Olimpia’s shortly will be three, like Sra. Neneng’s. The two who are not here are called Aristeo and Cesario; the older one called Aristeo, what a lively boy he is! His godfather is Sr. Paciano. He will be a useful boy when he gets older. At the age of two, he already knows a great deal. He is the only consolation of our parents, I tell you, because when you see this child, even if you are angry, you will be obliged to laugh, he is so funny.† One can only imagine what joy Rizal, homesick in Europe, got from letters. Neneng, for example, described Alfredo Porfirio or â€Å"Freding† in a letter dated Dec. 14, 1882, as having â€Å"a well-shaped body, †¦ stout, round-faced, having a sharp nose, small chin and eyes, flat head, bald on the left side. When we go to Manila, we shall have his picture and mine taken and will send them to you.† Lucia Herbosa, in a letter on Nov. 13, 1882, described a son born to her in that year that they named Jose: â€Å"I amuse myself with Josà ©Ã¢â‚¬â„¢s ear, which is like yours. I tell you that it is really like yours, but I pray that the likeness does not stop there, but that he may have your disposition, your goodness , and diligence in good works.† In July 1886 Lucia’s husband wrote Rizal about their daughter Delfina who was suffering from â€Å"a little inflammation of [her] eye, which is the cause of her absence from school. What a pity she did not become a boy! She is bright and very studious. Her mother is always telling her not to read because her inflammation might worsen, but she is so hardheaded.† Imagine a child insisting on reading! Delfina was to figure in Philippine history 12 years later, in 1898, when she assisted Marcela Agoncillo in Hong Kong in the sewing and embroidering of the first Philippine flag. Education was important for Rizal’s nephews and nieces. His brother Paciano, on July 18, 1886, requested him: â€Å"Furnish me with information of the best schools there. We have many nephews, most of them promising. It is a pity that these ones should fall into the hands of teachers who teach unwillingly and do so only for show. It is true that they inculcate in children very sane principles, such as fear and humility, the first being the beginning of wisdom and the second of apostolic and civic virtue, but it is also true that fear and humility lead to dullness.† It is not enough to see Rizal as a doting uncle; one should also appreciate that the Rizal family put a premium on the education of their little ones. It was no better way of investing in the future, for children were the bella esperanza de la patria mia (the fair hope of the motherland). Posted by Nomerson R. Abedoza at 3:31 am THE DEATH OF JOSE RIZAL: Ambeth Ocampo’s Version Editor’s note: The following is the article written by today’s most famous Filipino historian Ambeth R. Ocampo on Jose Rizal’s death. Simply entitled, â€Å"The Death of Jose Rizal,† this historical piece by the current head of the National Historical Institute (of the Philippines) could be deemed refreshing and controversial, as it offers several unpopular and unorthodox accounts of what (presumably) transpired on the day of Rizal’s execution. For one thing, it virtually proclaims that Rizal refused to kiss the crucifix before he was executed, thereby negating the claim of other historians (like Zaide) that the national hero even asked for this Catholic sacramental. Happy reading! THE OBSERVANT WILL NOTICE metal footprints on the pavement running from Fort Santiago to the Luneta in seafront Manila. They resemble dancing patterns, but actually trace the last steps of Jose Rizal as he walked from his prison cell to the site of his execution on December 30, 1896. The Rizal Centennial Commission claims that the footprints are based on Rizal’s actual shoe size. When people ask why the steps are so small, the quick reply is: â€Å"If you are walking to your death, would you hurry?† The slow walk to Bagumbayan field (as Rizal Park or the Luneta was once called) began at 6:30 a.m. on a cool, clear morning. Rizal was dressed in a black coat and trousers and a white shirt and waistcoat. He was tied elbow to elbow, but held up his head in a chistera or bowler hat. A bugler signaled his passage, while the roll of drums muffled in black cloth gave cadence to his gait. From Fort Santiago he took a right turn, and walked along the Paseo Maria Cristina (now Bonifacio Drive), which gave him a view lifting the darkness over Manila Bay on the right, and a last glimpse of Intramuros, shadowed by the missing sun, on his left. He walked between two Jesuits, Father Estanislao March and Father Jose Villaclara. They too were in black – the trademark black hats, tunics, and heavy coats that made the young Rizal and his Ateneo schoolmates refer to them aspaniki (bats, or colloquially perhaps, batmen). Behind Rizal walked the brother of his former bodyguard, Lieutenant Luis Taviel de Andrade, who had vainly defended him in a farce masquerading as a trial. The streets were lined with people who wanted to see the condemned man, since Rizal was many things to different people: â€Å"leader of the revolution,† physician, novelist, poet, sculptor, heretic, subversive. Rizal was a person one could not be neutral about. Like him or hate him, he was a celebrity. Although he was walking to his death, eyewitnesses desc ribe Rizal as serene – a bit pale, not because of fear of his fate, but because he had not had any breakfast. All he had been given were three hard-boiled eggs, which he took to a corner of his prison cell, saying, â€Å"This is for the rats; let them have a fiesta, too.† Then he left his cell. Rizal is said to have nodded left and right to acknowledge familiar faces in crowd. From time to time he smiled, and is said to have made a few jokes, and laughed at these himself because the Jesuits flanking him remained somber. Others noticed his eyes dart quickly from left to right, and some believed that members of his family or the Katipuneros would make a last-ditch effort to save him from death. Was Rizal waiting for help that never came? And perhaps for an opportunity to spurn that help? Had he expected to see his family by the roadside? We will never know more than the fact that he was walking to his destiny. In the clear morning Rizal could probably see as far as Suson g Dalaga, and appreciate the silhouette of a naked woman on the mountain range across from Manila Bay. â€Å"What a beautiful morning!† he said, â€Å"On mornings like this I used to take walks here with my sweetheart.† Before reaching Bagumbayan, he glanced at Intramuros, sighed, and seeing the spires of the church of San Ignacio, said: â€Å"Is that the Ateneo? I spent many happy years there.† The Jesuits’ response is not recorded. Someone had the foresight to take a photograph of the execution. The scene looked like a box, lined, three or four people deep, on three sides. The empty fourth side faced the bay, and the executioners’ line of fire. Eight Filipino soldiers armed with Remingtons formed the firing squad. Behind them stood the drummers and another line of Spanish soldiers with Mausers, ready to shoot the Filipinos if they refused to shoot, or purposely missed their target. When everyone was in place, there was a slight delay because Rizal refused the customary blindfold, and asked to face the firing squad. The Spanish captain who had guided Rizal to the site insisted that he be shot in the back as ordered, because he was a traitor to Spain. Rizal declared that he had never been a traitor to the country of his birth or to Spain. After some coaxing, Rizal finally turned his back, but again refused the blindfold, and furthermore refused to kneel. After all this haggling he made one last request: that the executioners spare his head, and shoot him in the back towards the heart. When the captain agreed, Rizal clasped the hand of Lieutenant Taviel de Andrade and t hanked him once more for the vain effort of defending him before the military court that sentenced him to death. Meanwhile, a curious Spanish military doctor felt Rizal’s pulse, and was surprised to find it regular and normal. The Jesuits were the last to leave the condemned man. They raised the crucifix to his face and lips, but he turned his head away and silently prepared to meet death. The captain raised his saber in the air, ordered his men to get ready, and barked the order: â€Å"Preparen!† This was followed by the order to aim the rifles: â€Å"Apunten!† In the split second before the saber was brought down with the order to fir – â€Å"Fuego!† – Rizal shouted the last two words of the crucified Christ: â€Å"Consummatum est!† (It is done). The shots rang out, the bullets hit their mark, and Rizal executed that carefully choreographed twist that he had practiced years before, which made him fall faced up on the ground. People held their breath as soldiers came up to the corpse and gave Rizal the tiro de gracia, one last merciful shot in the head at close range to make sure he was really dead. A small dog, the military mascot, ran around the corpse whining, and the crowd moved in for a closer look, but were kept at bay by the soldiers who stood in the first row of spectators. After a short silence, someone shouted: â€Å"Long live Spain! Death to the traitor!† The crowd did not respond. An officer approached the person who had shouted, and berated him. To fill in the gap, the military band played theMarcha de Cadiz. It was 7:03 a.m. The show was over. â€Å"The Death of Jose Rizal: Ambeth Ocampo’s Posted by Nomerson R. Abedoza at 3:22 AM Looking Back Fighting over champagne By Ambeth R. Ocampo Philippine Daily Inquirer 11:01 pm | Thursday, May 23rd, 2013 Marcelo H. del Pilar once quoted Jose Rizal as saying, â€Å"Where there are two Filipinos unity is not possible.† We will never know if Rizal was misquoted, but that line should encourage us to do some soul-searching. It is more relevant to us today than another famous line put in Rizal’s mouth about the necessity of looking to the past to achieve one’s goals: â€Å"Ang hindi marunong lumingon sa pinagdaanan, di makararating sa paroroonan.† Rizal never said this; he actually wrote something better, in 1879, as an epigraph to his play â€Å"Council of the Gods.† It goes: â€Å"Con el recuerdo del pasado entro en el porvenir (I enter the future remembering the past).† If our textbooks carried better quotes to live by, the world would be better off. People who think Rizal would have become a good president of the Philippines should think twice. He may have had a high IQ but he lacked EQ. He was respected but was not as well-liked as Plaridel (D el Pilar). If Rizal went into politics today, he would not even be elected barangay captain because he was too serious. He would not sing or dance Gangnam style to woo voters. He would neither cheat nor buy votes. And if Rizal were elected at all, he would surely end up being shot in Bagumbayan all over again! This anecdote narrated by Plaridel to Deodato Arellano in March 1891 is one reason Rizal did not get elected leader of the expatriates in Madrid: â€Å"It is a tradition in the [Filipino] colony to have a fraternal dinner on the night of the 31st of December. In the morning of that day the question of serving champagne was brought up in our lodgings, all the more since the boys had taken a great deal of trouble preparing speeches. A thousand ways were discussed to make champagne available that night, and at lunch time there was a great deal of chaffing about it among ourselves, but I kept my mouth shut, and without saying a word was planning to pay for the champagne myself; I wanted to give them a surprise. No sooner said than done; after lunch I went to Bayo’s house to get hold of some money for the night’s champagne. From Bayo’s house I went, at about three o’clock in the afternoon, to the house of Doà ±a Justa Jugo where we had been invited to tea on the birthday of her son. While I was there Rizal arrived and called me aside to tell me: ‘Before coming here I passed by your house and I saw a resolution being prepared asking you to pay for the coffee tonight.’ ‘Agreed,’ I answered. Imagine, how could I not agree when I had been ready to pay for something more expensive! â€Å"Came the night and the young people, in high spirits as usual, signed a paper which they would not let me read: when we were sitting down to dinner, a resolution, very wittily drafted by Lete, and signed by twenty-five guests (we were all in all thirty-one, I believe) was read out, asking me to pay for the coffee, Cunanan for the cigars, and Rizal and Dominador Gomez (who had not yet arrived) for the champagne. â€Å"I expressed my agreement and so did Cunanan. But Rizal had the good or bad taste to protest and argue. I tried to head off his protest by suggesting that the champagne be paid [for] by Modesto Reyes and Mariano Abella, who had agreed to do so, in addition to those already named; but perhaps because Rizal did not hear me, we being far apart, I at the head of the table and he at the extreme left, with the authors of the resolution at the extreme right, my suggestion for reinforcements was not taken up and, on Rizal’s initiative, he began at the left end of the table to collect one peseta per person to pay for the champagne. In the midst of the hubbub someone approached me and whispered: ‘Mr. Editor, the resolution is withdrawn but we are grateful for your kindness with regard to the coffee; we expected nothing less from your generosity.’ â€Å"I understood the bitterness that Rizal’s protest had aroused. The latter, who was oblivious to it, continued gay and witty while I worried about a quarrel breaking out. The collection of one peseta was paid from the left end to the center, but from there to the right end nobody wanted to contribute. â€Å"Witticisms, very ingenious and wounding, began to be directed against Rizal from the right end, but I took advantage of the fact that Rizal did not seem to realize the point of the jokes and stood up to approach those at the right end and asked them confidentially not to spoil such a brotherly gathering. They all listened to me and there were no more jokes for the rest of the dinner. â€Å"Came the time for the toasts. Dr. Rosario started them off and he was so eloquent in the periodic sentence in which he bewailed the lack of diligence of some in their studies that he drew tremendous applause, but at the end of the clapping Rizal was heard saying: ‘We should be sorry for it, not applaud it.’ This caused some sour looks but it passed.† (Translated from the original Spanish by Leon Ma. Guerrero) It is unfortunate we only have Plaridel’s account of Rizal’s surly behavior. All we know is that the election between them was cooked up shortly afterward, resulting in Rizal’s election after repeated balloting. But Rizal walked out, thus giving the leadership to Plaridel by default. In a letter to Plaridel in October 1891, Rizal referred to this episode with bitterness: â€Å"A glass of champagne has dissolved the idol made of clay. If it was really clay, what does it matter if it is gone?† * * * Comments are welcome at [emailprotected] Read more: http://opinion.inquirer.net/53205/fighting-over-champagne#ixzz2beA8vc4j Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook Looking Back ‘Rizal and me’ By Ambeth R. Ocampo Philippine Daily Inquirer 10:26 pm | Thursday, June 20th, 2013 (Concluded from Wednesday) Why should students endure boring textbook biographies of Rizal when he practically left an autobiography scattered in the 25 volumes of his compiled writing? Here, Rizal and me discuss his mother. JOSE RIZAL (JR): Without her, what would have been my education and my fate? Next to God, a mother is everything to a man. AMBETH R. OCAMPO (ARO): I agree. JR: She taught me how to read, she taught me how to stammer the humble prayers that I addressed fervently to God, and now that I’m a young man, oh, where is the simplicity, the innocence, of my early days? ARO: What else? JR: My mother is called Mrs. Teodora Alonso de Quintos, of the family of Mr. Josà © Florentino [of Ilocos], granddaughter, if I remember correctly. ARO: I think Florentino was her cousin. Perhaps your literary gifts were inherited from Leona Florentino of Vigan who is one of the few women remembered in our early Philippine literary history. Thus, you are also related to her son Isabelo de los Reyes. Let’s not get distracted, please continue. JR: My mother was a woman of more than average education. She was conversant with literature and spoke better Spanish than me. She corrected my verses and gave me good advice in rhetoric. She was a mathematician and read many books. Her father [Lorenzo Alberto Alonso], a deputy in the Cortes representing the Philippines, was her teacher. Her brother [Jose Alberto] was educated in Europe and spoke German, English, Spanish and French. He was also knighted with the Order of Isabel la Catolica. ARO: Was it your mother who taught you to read? JR: My first remembrance concerning letters goes back to my earliest age. I must be very small yet because when they polished the floor of our house with banana leaves, I would still fall, slipping on the shiny surface, as did little skilled skaters on ice. It was still difficult for me to climb up a chair. I went down the staircase step by step, holding on to every baluster, and in our house, as in the whole town, petroleum was unknown. Neither had I seen until that time any quinque lamp, nor had any carriage ever passed through the streets of my town that I believed to be the height of joy and animation. One night, when everybody else at home was already asleep, when the lights in the globes had already been put out by blowing them off by means of a curved tin tube that seemed to me the most exquisite and wonderful toy in the world, I don’t know why my mother and I remained watching beside the only light that in all Philippine houses burned all night long, and that went out precisely at dawn, waking the people with its cheerful hissing. My mother then was still young. After a bath her hair, which she let down to dry, dragged half a handbreadth on the floor, by which reason she knotted its end. ARO: Wow! I have seen 19th-century paintings and photographs depicting Filipino women whose hair reached the floor. My mother once had hair that measured over four feet. As a sign of her freedom from her parents, the first thing she did upon marriage was to cut that marvelous Rapunzel-like hair. Next, she turned my father’s favorite shirt into a basahan (rag). Sorry, please continue. JR: My mother taught me to read in Amigo de los Nià ±os (The Children’s Friend), an old book [by the Abbot Sabatier translated from the original French to Spanish] that [at the time] had become quite rare. It had lost its cover and one of my sisters cleverly covered it again by pasting a thick blue paper, the remnant of the wrapper of a bolt of cloth, on its back. That night my mother was annoyed listening to me read poorly. I didn’t understand Spanish and couldn’t add expression to the phrases. She took the book from me. After scolding me for drawing rude pictures on its pages, she began to read, asking me to follow her example. My mother, when her sight was not yet impaired, read very well. She could recite and write poetry. How many times during Christmas vacation afterward, she corrected my poems, making very apt observations. I listened to he r full of childish admiration. I marveled at the ease with which she read sonorous phrases from the same pages that cost me so much effort to read and that I deciphered haltingly. Perhaps my ears soon got tired of hearing sounds that meant nothing to me. Perhaps due to my natural distraction, I lacked attention to the reading and watched more closely the cheerful flame around which some small moths fluttered with playful and uneven flight. Perhaps I yawned, and my mother noticed I had lost interest. She stopped reading and said to me: â€Å"Now I’m going to read to you a very pretty story. Listen.† ARO: Ah, the famous story of the gamu-gamo known by all Filipino children. Prewar â€Å"Philippine Readers† carried illustrations by National Artist Fernando Amorsolo, one of you and your mother reading. Who else told you stories when you were a boy? JR: We would go to the azotea or to some window where the moon could be seen, then my aya would tell us stories, someti mes sad and at other times happy, in which skeletons and buried treasure, and trees blooming with diamonds, were mingled in confusion, all born of an Oriental imagination. Sometimes she told us that men lived on the moon, or that the markings we could see on the moon were nothing else but a woman forever weaving. The publication of â€Å"Rizal and me† is forthcoming. * * * Comments are welcome at [emailprotected] The Auxiliary Verb Recognize an auxiliary verb when you see one. Every sentence must have a verb. To depict doable activities, writers use action verbs. To describe conditions, writers choose linking verbs. Sometimes an action or condition occurs just once—bang!—and its over. Nate stubbed his toe. He is miserable with pain. Other times, the activity or condition continues over a long stretch of time, happens predictably, or occurs in relationship to other events. In these instances, a single-word verb like stubbed or iscannot accurately describe what happened, so writers use multipart verb phrases to communicate what they mean. As many as four words can comprise a verb phrase. A main or base verb indicates the type of action or condition, and auxiliary—or helping—verbs convey the other nuances that writers want to express. Read these three examples: Sherylee smacked her lips as raspberry jelly dripped from the donut onto her white shirt. Sherylee is always dripping something. Since Sherylee is such a klutz, she should have been eating a cake donut, which would not have stained her shirt. In the first sentence, smacked and dripped, single-word verbs, describe the quick actions of both Sherylee and the raspberry jelly. Since Sherylee has a pattern of messiness, is dripping communicates the frequency of her clumsiness. The auxiliary verbs that comprise should have been eating and would have stained express not only time relationships but also evaluation of Sherylees actions. Below are the auxiliary verbs. You can conjugate be, do, and have; the modal auxiliaries, however, never change form. Be| Do| Have| am is are was were being been| does do did| has have had having| Modal Auxiliaries [Never Change Form]| can, could, may, might, must, ought to, shall, should, will, would| Understand the dual nature of be, do, and have. Be, do, and have are both stand-alone verbs and auxiliary verbs. When these verbs are auxiliary, you will find them teamed with other verbs to complete the verb phrase. Compare these sentences: Freddy is envious of Beatrice’s steaming bowl of squid eyeball stew. Is = linking verb. Freddy is studying Beatrice’s steaming bowl of squid eyeball stew with envy in his eyes. Is = auxiliary verb; studying = present participle completing the verb phrase. We did our homework for Mrs. Long. Did = action verb. We’re not slackers! We did prepare our homework for Mrs. Long. Did = auxiliary verb; prepare = main verb completing the verb phrase. Selena has twelve orange goldfish in her aquarium. Has = action verb. Selena has bought a catfish to help keep the tank clean. Has = auxiliary verb; bought = past participle completing the verb phrase. Form progressive tenses with the auxiliary verb be. All progressive tenses use a form of be. Present progressive follows this pattern: am, is, or are + present participle Use the present progressive tense to convey an action or condition happening right now or frequently. I am baking chocolate-broccoli muffins today. Am = auxiliary verb; baking = present participle completing the verb phrase. Alex is sitting at the kitchen table, anticipating his first bite. Is = auxiliary verb; sitting = present participle completing the verb phrase. Alex must wait a while longer because the muffins are cooling by the window. Are = auxiliary verb; cooling = present participle completing the verb phrase. Impatient Alex is always waiting to taste whatever I cook. Is = auxiliary verb; waiting = present participle completing the verb phrase. Past progressive follows this pattern: was or were + present participle Use the past progressive tense to show either 1) an action or condition that continued in the past or 2) an action or condition interrupted by another. Naomi was hoping for an A in her organic chemistry class. Was = auxiliary verb; hoping = present participle completing the verb phrase. Unfortunately, Naomis lab reports were missing the nutritional data on chocolate-broccoli muffins. Were = auxiliary verb; missing = present participle completing the verb phrase. While Naomi was obsessing about her grade, Jason shared the data that she needed. Was = auxiliary verb; obsessing = present participle completing the verb phrase. Future progressive looks like this: will + be + present participle Use the future progressive tense to indicate an action that will continue in the future. I will be growing broccoli in the backyard this spring. Will, be = auxiliary verbs; growing = present participle completing the verb phrase. Soon, Alex will be eating organic chocolate-broccoli muffins! Will, be = auxiliary verbs; eating = present participle completing the verb phrase. Form passive voice with be. You can make any transitive verb—an action verb that can take a direct object—passive with the auxiliary verb be. Active voice looks like this: subject + verb + direct object. Here are some samples: We licked our lips. Frank devoured a bacon double cheeseburger. Everyone envied his enjoyment. Passive voice makes these changes: direct object as subject + form of be + past participle + by + subject as object of the preposition. Now read these revisions: Our lips were licked by us. The double bacon cheeseburger was being devoured by Frank. His enjoyment was envied by everyone. Notice how wordy and clunky passive voice is! Now you know why English teachers tell you to avoid it! Form perfect tenses with have. All perfect tenses use a form of have. Present perfect follows this pattern: has or have + past participle Use the present perfect tense to convey an action or condition that began in the past but continues [or is finished] in the present. Marge has bought earplugs to drown out her husbands snoring. Has = auxiliary verb; bought = past participle completing the verb phrase. The earplugs have saved Marges marriage to George. Have = auxiliary verb; saved = past participle completing the verb phrase. Past perfect follows this pattern: had + past participle Use the past perfect tense to show that one action in the past occurred before another. Because Marge had purchased the earplugs, she no longer fantasized about smothering George with a pillow. Had = auxiliary verb; purchased = past participle completing the verb phrase. Future perfect follows this pattern: will + have + past participle Use the future perfect tense to indicate that an action will be finished in the future. This Sunday, Marge will have gotten an entire week of uninterrupted sleep. Will, have = auxiliary verbs; gotten = past participle completing the verb phrase. Form emphatic tenses with do. When you use a form of do as an auxiliary verb, you form the emphatic tense. This tense is useful for asking questions or emphasizing an action. The patterns look like these: form of do + main verb form of do + subject + main verb ? I did not eat your leftover pizza! Did = auxiliary verb; eat = main verb completing the verb phrase. Do you always accuse the first person you see? Do = auxiliary verb; accuse = main verb completing the verb phrase. Doesnt the evidence point to Samuel, who still has a bit of black olive stuck to his front tooth? Does = auxiliary verb; point = main verb completing the verb phrase. Understand the job of modal auxiliary verbs. Modal auxiliary verbs never change form. You cannot add an ed, ing, or s ending to these words.Can, could, may, might, must, ought to, shall, should, will, and would have only one form. You can use modal auxiliary verbs in these patterns: modal + main verb modal + be + present participle modal + have + past participle With modal auxiliaries, you can indicate necessity or obligation: To lose her orange glow, Yvonne should eat fewer carrots. John must remember his wifes birthday this year. If Cecilia wants a nice lawn, she ought to be raking the leaves. Or you can show possibility: Fred might share his calculus homework if you offer him a slice of pizza. Ann could have run the half marathon if she had started to train four months ago. Modal auxiliaries also show willingness or ability: Nicole will babysit your pet iguana for a reasonable fee. Jason can pass chemistry this semester if he stops spending his study time at the arcade. Your answers were:| 1. I will have the soup| Main Verb Auxiliary Verb| 2. Police are investigating the incident| Main Verb Auxiliary Verb| 3. It is very peaceful here| Main Verb Auxiliary Verb| 4. Where does your brother work?| Main Verb Auxiliary Verb| 5. They have decided to advertise your job| Main Verb Auxiliary Verb| 6. He does his homework on the way to school| Main Verb Auxiliary Verb| ReviewAuxiliary verbs always occur with a main verb, but main verbs can occur alone. So the main verbs in this exercise are in (1), (3), and (6). In (1), the main verb have has the modal auxiliary will before it. In (3), the main verb isoccurs without any auxiliary it is a simple present tense verb, third person singular. In (6), does is a main verb, without any auxiliary.The other highlighted verbs are auxiliaries. In (2), the progressive auxiliary are comes before the main verbinvestigating.In (4), does is the present tense form, third person singular, of the dummy auxiliary do. Here it is used to form a question, and the main verb is work.In (5), have is the perfective auxiliary, and the main verb is decided.This exercise shows that the verbs be, have, and do can be both auxiliaries and main verbs. It is easy to distinguish between the two uses if you apply a replacement test. For example, in He does his homework we can replace the main verb does with other main verbs:He does his homework ~He writes/scribbles/loses his homeworkBut this does not work if the verb were replacing is an auxiliary:Where does your brother work? ~*Wherewrites/scribbles/loses your brother workNow try the same test with the following pair:Main Verb: I will have the soup Auxiliary Verb: They have decided to advertise|

White People and American Citizen Essay Example for Free

White People and American Citizen Essay The short story â€Å" How it Feels to be Colored Me† was written in year 1928 by Zora Neale Hurston who grew up in Eatonville, Florida. Zora grew up in an predominantly all black town. She had begun to realize the differences between blacks and whites at the beginning of her teens. Zora only had contact with the white people who passed through her town. These people who passed through Eatonville, Florida usually were going to Orlando or coming from Orlando, Florida. I believe the main reason why the story was written was to focus on the differences between black and white people. The short story â€Å" How it Feels to be Colored Me† was written in year 1928 by Zora Neale Hurston who grew up in Eatonville, Florida. Zora grew up in an predominantly all black town. She had begun to realize the differences between blacks and whites at the beginning of her teens. Zora only had contact with the white people who passed through her town. These people who passed through Eatonville, Florida usually were going to Orlando or coming from Orlando, Florida. I believe the main reason why the story was written was to focus on the differences between black and white people. When Zora Hurston states â€Å" I have no separate feeling about being an American citizen and colored. I am merely a fragment of the Great Soul that surges within the boundaries. My country, right or wrong. † I believe she’s describing her feelings of being an American citizen and being colored. She does not have separate feelings of either. Zora seems to accept her identity for being colored and an American citizen. I think Zora is trying to achieve dignity/pride in America as an American. Zora doesn’t want to harp on the past Nor does she want the actions of others to affect her. Zora believes that she is an American citizen whether she’s black or white and everyone has the same rights. How It Feels to Be Colored Me Analysis by Terissa7.    N. p. , n. d. Web. 15 June 2014. . â€Å"How it Feels to Be Colored† The short story â€Å" How it Feels to be Colored Me† was written in year 1928 by Zora Neale Hurston who grew up in Eatonville, Florida. Zora grew up in an predominantly all black town. She had begun to realize the differences between blacks and whites at the beginning of her teens. Zora only had contact with the white people who passed through her town. These people who passed through Eatonville, Florida usually were going to Orlando or coming from Orlando, Florida. I believe the main reason why the story was written was to focus on the differences between black and white people. When Zora Hurston states â€Å" I have no separate feeling about being an American citizen and colored. I am merely a fragment of the Great Soul that surges within the boundaries. My country, right or wrong. † I believe she’s describing her feelings of being an American citizen and being colored. She does not have separate feelings of either. Zora seems to accept her identity for being colored and an American citizen. I think Zora is trying to achieve dignity/pride in America as an American. Zora doesn’t want to harp on the past Nor does she want the actions of others to affect her. Zora believes that she is an American citizen whether she’s black or white and everyone has the same rights. How It Feels to Be Colored Me Analysis by Terissa7.

Amazon SWOT Analysis

Amazon SWOT Analysis Amazon is an american electronic commerce company that has become an icon of internet business. Jeff bozos founded the company in 1994 and launched it online in 1995 as an online bookstore. However, the logo soon became symbolic as they started to sell everything from a to z. Time magazine names bezos 1999 person of the year and said, bezos vision of the online retailing universe was so complete, his amazon.com site so elegant and appealing that it became from day one the point of reference for anyone who had anything to sell online. In 2001, amazon.com reported a fiscal loss and over a couple of years they laid off over 1000 workers. But, this set back did not discourage bezos instead he came up with the idea of joining forces with other retailers to sell their products online through amazon.com. So, through hard work and determination bezos has been able to turn the simple online bookstore from its early beginnings into the global phenomenon that is amazon.com. INTRODUCTION OF AMAZON:, Amazon is one of the largest internet retailing company in the world, that sells from books to electronics to potential buyers from all over the country, it is well known to have cheaper prices for their items, and having great expertise in making sure their customers needs are met at all times (Amazon, 1996-2010) Amazon has been in business for so many years to where they will not be undersold to any other company that are trying to compete with them. The products are displayed with great advertising publish with using the press release, competent customers who will invest their products to be displayed through amazon to make money, and great policies that show lower rates, When the customer is needing for their product to shipped to them (amazon, 1996-2010). Amazon has always kept their prices to a minimum, to where most customers will use Them around the holidays, to have the products sent to their families that live in further Countries. There have been customers that apply for a career at amazon, making money Just sitting at home, waiting for potential buyers to show interest in wanting a great Quality product that they would not find cheaper at any other retail store, such as target, Sears, and toys R us (amazon, 1996-2010). Amazon has a type of behavior that it shows customer satisfaction as being no.1, that if a product is defected, it would not cost anything to have it sent back to them. The product will be returned with one that is new and will have warranty. SWOT ANALYSIS:, Amazon.com has become the king of its own private little industry. The only problem with being the king is that everyone wants your throne. While Amazon.com has many strengths and opportunities it has threats and weaknesses, too. STRENGTHS: Well established web brand Loyal customers base of over 12million shoppers Distribution facilities to handle growth and fulfillment Leader in use of technology to delivery targeted content Excellent offline customer service Amazon has moved away from being a low price supplier of books toward a focus on delivering outstanding service at a price, WEAKNESSES: Too much diversity in their product line and Amazon.com could risk damaging its brand name. There is the potential for confusing their clients Shipping costs could be a deciding factor on whether a customer buys from Amazon.com or goes to a traditional store. More online retailers are offering free or discounted shipping and some, such as Wal-Mart, offer site-to-store free shipping. Need to restructure business to drive toward profitability has meant upward pressure on prices No offline brand presence Insufficient community added value No telephone support OPPORTUNITIES:, Opportunity to establish itself as a global mass merchant leader in the online shopping arena Building community events around the brand would help create brand affinity as well as loyalty Establish 247 hour telephone support for customers and order processing Frequent shopper discounts will increase retention and repeat purchases Further offline partnerships can potentially help Amazon by allowing customers to return products offline stores. Amazon has an opportunity to Create a higher international market segment. Also can make Strategic alliances with companies. THREATS:, Competitors such as Barnes and Noble, eBay.com, and half.com. Book publishing companies could start up own website and get rid of the middleman companies The continuous changing of trends in the marketplace. Amazons lack in-depth community leaves it exposed to customer being attracted to competitors with more in-depth content. AMAZON.COM KEY SUCCESS STRATEGIES:, CONTINOUS INNOVATION The areas of innovation shown by amazon was the use of collaborative filter technologies which allows customers to evaluate books on a one to five star rating system and browsers can rate which reviews are helpful and which are not. The site offers peep into books contents index and beginning pages with a search inside the book feature that allows customers search the entire text of 120 000 books- about as many times as are in Barnes Nobles bookstore. Amazons .com one click shopping lets buyers make purchase with one click. Another innovation is the syndicated selling networks. Through this network or association, amazon.com has a cross product programme that enables those who visit those associate sites to purchase several titles across multiples product lines, from single source. In addition, almost all web search engines are members of the associate programme with hotlinks on the entry of every research page, its like amazom.com has a store on every major mall around the wall, i.e. clever advertising Amazon .com has also established itself as an electronic market place enabling merchants of all kinds to sell items on amazon.com. It powers and operates retail websites for Target, the NBA, Timex, Marks and Spencer. Amazon.com cards offers every visitor the ability to send free cards to friends from its web site, these creates an opportunity to set new customers as well as keep current customer happy, because the recipients of the those cards must visit Amazons website to view the personalized messages. VALUE ADDED SERVICE TO CUSTOMERS In a competitive environment, amazon.com has scaled through as a firm with the offer of value added service as its competitive advantage which includes courteous, personalised customer services. Amazon.com personalised the storefronts for each customer by providing more useful information and more choices that could not be found in neighbourhood bookstore. This Allows customers communication flows, information site on products, quality, praise, complaints, rating, featuring, description, reviews, comparison, discussion, problem report, information statistics, ranking prices, discount, e.t.c thereby building its customer relationship management (CRM). Through this (CRM) Amazon were able to record customers reading habits, buying habits and buying trend, which allows Amzon.com to offer different promotion and selling strategies tailored to meet customers demand and needs. Amazons diversification into other types of services (music, video, home improvement and auction) also enhances their competitive advantage because all other services links back to them faster than their competitors can duplicate. Amazon.com offers services beyond discount, for example; the ability of the site to allow students search book of related topics for their projects, search for books in foreign languages or out-of-print, provides information about its products editorial contents in the form of reviews, interviews, excerpts, purchases, circles and related recommendation made for deeper exploration of the site, provide information for those who cant remember a book or video or are looking for a sound bit , but dont remember exactly what they want. UNBEATBLE LOGISTICS Amazon.com offering for fast, inexpensive shipping has helped the firm to overcome the lag between purchase and delivery of a product. For a $79 annual fee, Amazon.com prime offers unlimited free express shipping for most items. At amzon.com customers orders are handled in-house and to achieve this they established distribution centres and each distribution centre is equipped with the latest material-handling equipment technology. For instance, each distribution centre has a pick-to-light system which uses a terminal display mechanism to guide a worker through the picking and packing process; frequency technology is used to direct workers to warehouse locations with a radio signal, and voice technologies which allows computers to communicate instructions to workers. 2. Current Strategic Situation Amazons mains resources and capabilities: , The presence of strong as well as effective leadership in todays organization imposes a great responsibility to the organizations team and management networks as leadership implies the overall capacity of the organizations performance like for instance, in terms of operations and research development. It can be said that Amazons resources and capabilities can be divided in the management of the company specifically their leader which is Bezos, the ability of the management to effectively use strategic supply chain management and aligning it with their business process and information technology, their competitive advantage in the online market, and the financial resources that it gains through its successful approaches. There are various resources in the enterprises such as human resources and customer resources. First of all, concerning human resources, AMAZON COMPETITORS: , Amazon.com has major competition including such well known business as below Ebay.com EBay is Amazon.coms prime competition for its online auction services .Ebay.com is also on the Internet and it is much larger than Amazon.com and offers live auctions and bidding for customers. Amazon and eBay all provide generally similar information, but additional information is provided based on the companys primary of sales method. Customer product reviews are one piece of extremely valuable data for making purchases that is provided by all three companies. One difference is that since Best Buy is a retailer that primarily focuses on driving sales through physical stores and they have a place where customers can go to physically touch and feel their products, they have the ability to provide information that is less extensive on their website Barnes Noble.com Is an internet commerce branch of Barnes Noble Inc. which includes physical bookstores that have been designed with comfort and convenience. It receives more than six million unique visitors per month to its Web site, www.bn.com. It is perhaps their largest competitor. Barnes and Nobles and Amazon.com are competing, but both stores and other online stores recognize what works and are studying one another often duplicating one anothers business strategies. This has resulted in them having more similarities than differences and it helps the consumers find similarities across the Web such as; When a description of an item is given, Amazon and Barnes and Nobles both place the shopping cart option prominently displayed to the upper, right portion of the screen. This makes it very efficient and useable for the viewer and they do not have to search around the page for this button. (Clementina Imobhio May 5, 2001) In pricing, both Amazon.com and Barnesandnobles.com display the average price for their items above their own discounted rates so that the users feel as though they are saving money. (Clementina Imobhio May 5, 2001) Both sites are Flexible, there is an option of buying things at a later date and placing them in the shopping cart temporarily. This option is called the wish list and it is displayed just beneath the Add to Cart button. Users can access this saved information and access it on their next visit. (Clementina Imobhio May 5, 2001) Both sites offer Security that provides safe shopping, privacy and efficiency by requiring customers to join as members at a certain point during a transaction. Membership is free and requires an email address, full name, home address and phone number. It allowing customers to maintain an order status and helps provide a history of what they bought. (Clementina Imobhio May 5, 2001) C) Wal-Mart.com Wal-Mart has experienced success internationally because of its ability to transport the companys unique culture and effective retailing concepts to each new country. They respond to customer needs, merchandise preferences and local suppliers. Business strategies that have helped Amazon.com to enhance its competitive advantage are The first strategy, cost-leadership is pursued by Amazon.com by differentiating itself primarily on the basis of price. Due to this strategy, Amazon.com always makes sure that it offers the same quality products as other companies for a considerably less price. Its third strategy is long-tail, Amazon only started the online retail business with books, but now it sells everything from toys to books and is looking in future to sell more and more products. Unlike its competitor Amazon.com didnt maintain huge inventories of books; it relied on wholesalers to supply books on time. The most obvious benefit of this just-in-time procurement system was that it multiplied inventory turns and reduced working capital requirements. Amazon saved money on everything except people and computers. Amazons investment in computer technology was focused on software rather than hardware. In that sense Amazon.coms business strategy involved maintaining Unique resources, its people. Amazon did more than just sell books; It also provided a range of services including information about books: interviews with authors, book reviews and recommendations from other customers and media, links to other sites, new release information and more. Stakeholder Analysis: . A) . Government Agencies The Federal Communications Commission, is a commission that defines the broadband to meet customer broad communication needs and desires. B. Labor Unions Since Amazon is an online buying center, there are no labor unions. These unions exist when there are enough in center employees to need protection as an employee. C. Completing Organizations In the technical products and systems market, competitors are looking towards opportunities to get ahead of others. The best thing for Amazon is to push forward ahead of the competition because of their diverse background and continue their surge for new customers. D. Employees Failure to remain competitive will affect the employees. The president is about making cost cuts to improve profits which in turn will cut the salary of current employees. Layoffs are the first method most often in making cost cuts. E. Suppliers The suppliers for this company include the sellers that offer their personal products for sale, as well as the partnerships Amazon formed. F. Customers Amazon.com caters to people of all ages and discretions. These customers include seniors, baby boomers, generation X, and generation Y. Each group have a percentage in the population of customers with tastes for different products 3. Strategic Direction for the future Strategic Management The main area we will look at is Amazons strategic management capabilities, we will look at the External factors that have influenced Amazons stratgey and the Opportunities and Threats this industru poses. We will also look at the strengths and weakenesses that Amazon have to address these threats and take advantage of the opportunites presented to them Firstly it is necessary to conduct an external analysis of the environmnet that may have influenced amazons strategic management decision. We will look at the PEST analysis model that may have influenced Amazons strategic planning. The main two external factors that influenced amazons strategies were Political These factors address legal issues such as trading laws etc. The low sales tax in seattle was one of the factors that encouraged Amazon to set up their first distribution center Technological Factors Introduction of new technology can create new markets. The main reason for Amazon setting up an online store was the growth in the use of the world wide web technologies and their ability to offer a flexible service online. Ansoff matrix: Amazon seem to have chosen two of the four growth strategies: 1. Market Development Â- through the opening of distribution centers and the launching of websites in the UK and Germany Amazon offered their existing goods and sevices for sale in new markets. 2. Product Development Â- through the acquisition of several online companies such as pets.com and drugstore.com Amazon could offer new products for sale in their existing market Based on these strategies the following mission statement has been formulated: Our vision remians being the Earths most customer centric company, the best place for customers to find and discover anything they want to buy online In addition Amazon wish to achineve the objective to become the best place to buy, find and discover anut product of service available online. In line with this and the growth strategies adopted to do this Amazon will continue to enhance and broaden its brand, customer base and eCommerce expertise Recommended Solution Implementation Technology Integration and RD Amazon.com should increase expenditure in the research and development arena. We believe that Amazon should prepare itself for additional telecommunications implementations such as high speed internet and network security. These types of implementation, though representative of considerable RD costs, are probably most significant factors that etailers must prepare for near future. As users, connections increase in speed, any delays on the part of the etailer they are connecting to will become obvious and less tolerable. Amazon can stay ahead of the pack by preparing a unique and comfortable interface for the users. Strategic Cost Analysis Amazon.com should also use Strategic cost analysis process where identify the firms value chain, diagnose the key elements that drive the costs of each value activity, identify competitors value chains, develop a strategy to lower relative costs by controlling cost drivers, ensure that any cost reduction does not erode differentiation in service and test the cost reductions if its sustainable in the end of the analysis. Differentiation They should also consider by costs by determining Differentiation where the process goes as determine who the real buyer is, identify buyers value chain and put in rank order the buyers reason to purchase, asses the current potential sources of diffentiation, identify the cost of these resources, design a value chain to maximize value relative costs, test for sustainiablity and reduce costs in activities that do not affect the chosen forms of differentiation. Inventory; There are programs built to be extremely user-friendly, and most offer great support along the way of usage for online businesses to maintain the book database. Amazon should invest in software to best highlight and maintain the data on the site and importantly back up systems. Keep inventory accurate and up to date; This is also an important aspect that Amazon can out beat its competitors with as this is first step towards building a long-term relationship with that customer. Inventory of the books stock-out and sold out will be kept up to date on the site. Visionary Informative A picture is worth a thousand words; Uploading pictures by decreasing explanations or descriptions could attract customers attraction and curiosity in exploring the book. Somehow it boosts up sales compared to other online booksellers who give attention in words. Product Review Information; In case of books, editorial reviews are provided by the company and it applies for all books. Customers can also rate each others review. A rating is placed against each review so that customers can decide whether to read or not based on that. Most online booksellers do not include this but they display the customers satisfaction on the delivery service provided by them which is less important to boost up sales. People out there want to pay you for your books; Amazon should use own merchant service account or a service offered by a listing site, make sure that customers can buy books quickly and painlessly with a credit card while you have them on the brink of finalizing said purchase. Dont judge a book by its cover; First impressions are lasting impressions. When a customer receives the book theyve ordered, make sure the first thing they see is a product and package that you are proud to have supplied by using use clean, new boxes without writing (or envelopes for low-cost paperbacks) for shipments. Customers will be expecting an excellent service but if its vice versa then they are chances for them to switch to other online retailers. Keep customers in the loop on everything; Amazon should update the status of order to customers on the order made and also keep them in loop by e-mail the listing service directly with questions about their orders and keep updating the latest events and new stocks of books through emails. Shipping Delivery Follow-up; After shipping out an item to the customer, Amazon should send them an e-mail a day or two after expecting that theyll receive their package, asking them if theyve received it and are satisfied, and reminding them that there customer rep are there to help should they have any questions about their order. This is also a great time to remind them that you have similar items in stock or to offer them a coupon towards future purchases. Expansion to Asia Region Amazon should strive to expand its expertise to Asia region as well as high potentials are there which huge population. Education is becoming one important aspect in Asia and lack of important reference books are always a problem in many parts of Asia. It should diversify its marketing capability in Asia too to capture the market. Amazon is very less popular in Asia regions. Amazon.com should take Asia to consider for its business expansion. Amazon could also diversify its marketing and research ability to expand mostly to the developed countries of other territory. In order to grow big and always sustain in the market and competition, Amazon should takes this sort of steps to expand. International Sites; Amazon.com has got an added advantage of international sites on Canada, United Kingdom, Germany, Japan, France and China. All about what the customers have to do to browse the site with their language is by clicking to their national site. For example, if you clink Japan, immediately the whole website will change its descriptions and instructions into Japanese language. This is not at all applicable for a customer in Malaysia or any other regions of Asia. It should expand and add more languages options in its site to accumulate its customers. Giving customers what they want is also one strategy not all online business can do but if this can be proven in Amazons case then it have all the potential to be the one. Word-of mouth advertisement Amazon also should increase its word-of mouth advertisement. This might seem odd for an industry leader to rely upon such a quaint tactics as this, but we truly believe that in the world of Internet this is a powerful tool. We are quick to visit sites that our friends identify as being fabulous, and Amazon might capitalize on this by rewarding its customers who can reel in a new prospects. Expand the product lines Amazon should expand its product lines. Givens Amazons vision and its unique position in the etailer industry, the cost associated with entering new markets is significantly lower than that of its competitors. There is no reasons to let this advantage slip away unused. Conclusion In order to stay focus on business Amazon.com has various ways and strategies that can be implemented with proper organizations communication networks. Financial reports should be reviewed annually and quarterly if necessary to come up with decisions whether to boost up sales or to maintain on a certain criteria for the wellness of business. Amazon.com also should have a frequent customer feedback program where they could exchange view on the services and products most desired to be acquired online by customers. Top level management meetings should be initiated to assure goals are achieved. A proper corrective action should be determined after the first year if annual objectives werent accomplished. 3) Recommendations 1. Develop and implement a B2B exchange for suppliers manufacturers, distributors, and retailers to use. Because the largest percentage of e-commerce sales resulted from transactions conducted on B2B exchanges, this opened up a large potential market for Amazon.com to expand into. The benefit of this alternative was that Amazon.com could easily market this service to its large number of affiliates and partners that it conducted business with. 2. Amazon should expand its online auctions. Amazon has a need for an intermediary in transactions and would be able to market this additional service to both current customer base and use of personalized emails to new customers through advertising campaign. The benefit of this alternative is that Amazon.com would be expanding on an existing service offering and would not incur any developmental or startup expenses. This would work because of the prior experience of Amazon in expanding and marketing other product lines and services. 3. Develop an effective differentiating enterprise wide strategy to survive and prosper over the competition for the long-term future. 4. Amazon should use a web-based model to personalize service. Amazon should attempt to use personalization to build the right store for every customer. Each customer has a web page personalized based on his or her recent purchases. This is the equivalent of having a unique storefront for each customer in hopes of drawing in as many return customers as possible. 5. Increase advertisement to increase brand awareness. Through a general advertising campaign, like television and print ads, Amazon would be able to market their service to current customers and new customers. 6. Create a location where people have access to the internet to do online shopping. This could be in an Amazon location in different cities. The cities could consist of major populated areas to start. If this idea is a success, then they could venture out to under populated areas. Conclusion Amazon.com is a public owned company, which focuses on employees and excellent services. It is team oriented organized by product. Amazons web site offers the ability to present a broad range of merchandise. Well organized and easy to navigate help and FAQ pages make the difference in smooth shopping experience. Building a customer community helps to keep customers coming back to the site. It also helps shoppers identify with the brand. Amazon has built a loyal customer base of millions, thanks to a highly efficient web buying experience and outstanding customer service. With some controlling interest in popular Web sites, word-of-mouth from users, the ease of communication using e-mail and options such as gift certificates, Amazon.com has created one of the most popular home-shopping sites today.